Crocofan

Crocofan was a small on-site widget for Etsy sellers. A visitor lands on your blog, clicks Like on your Facebook page, gets a discount code in return. One friction-free interaction that grew the fan count and drove the first purchase at the same time.

Two lines of install code, a simple dashboard, a very specific job to do. It lived alongside Fanchimp in the tools-for-Etsy-shops era.